People are lonelier than ever, but studies have shown that a short phone call can help alleviate feelings of loneliness.
So Bell encourages (Canadians/Gen Zs/whomever) to use their phones to make a real connection. To pick up the phone and call someone, anyone, and just talk. So we created over 150 unique, inane, and fun conversation starters across TV, OOH, digital, and social, reminding people that it doesn’t matter what you talk about, just talk.
Recognitions:
Communication Arts - Winner, Integrated Campaign
Applied Arts - Copywriting for Video or Sound
Communication Arts - Shortlist, Television Commercial
Communication Arts - Shortlist, Posters
Sr. AD/CW: Priyanka Bhullar/Madison Dloomy
ACD: Yan Snajdr/Tom Meddnick
CD: Marcus Sagar
CCO: Angus Tucker