People are lonelier than ever, but studies have shown that a short phone call can help alleviate feelings of loneliness.

So Bell encourages (Canadians/Gen Zs/whomever) to use their phones to make a real connection. To pick up the phone and call someone, anyone, and just talk. So we created over 150 unique, inane, and fun conversation starters across TV, OOH, digital, and social, reminding people that it doesn’t matter what you talk about, just talk.

Recognitions:

Strategy AOY - Silver, AOY 2025

Communication Arts - Winner, Integrated Campaign

Applied Arts - Copywriting for Video or Sound

The Epica Awards - Silver, Public Interest - Mental Health and Wellbeing

The Epica Awards - Bronze, Communication Services

The Epica Awards - Bronze, Copywriting and Storytelling

The Epica Awards - Bronze, Integrated Campaign

Communication Arts - Shortlist, Integrated Campaign

Communication Arts - Shortlist, Television Commercial

Communication Arts - Shortlist, Posters

ADCC - Shortlist, OOH & Print