To celebrate Canadian Tire’s commitment to women’s pro sports during the 2024 Olympics,
we used the power of misdirect to inspire the next generation of girls in sport.

Recognition:

Strategy Awards - Shortlisted (2025)

Effies - Shortlisted, Brand Reputation (2025)

AD/CW: Priyanka Bhullar/Madison Dloomy

JUNIOR CW: Emily Thurston

CD: Andrew Hart

CCO: Steve Persico