Starbucks introduced the Pumpkin Spice Latte, setting the gold standard for fall beverages.

When competitors started copying it with lesser versions, we saw an opportunity to reaffirm Starbucks as the true home of the original, reminding customers where they could enjoy the authentic PSL experience.

AD: Leo Janusauskas/Kate Jang/Pri Bhullar

CW: Noah Feferman/Emily Thurston/Madison Dloomy

CD: Sam Cerullo

CCO: Steve Persico