For the first time in 36 years, Canada’s men’s soccer team was back in the World Cup. But their first game fell right in the middle of a Wednesday afternoon. Huh!? 

So, NorthStar Bets made sure fans didn’t have to miss it—by creating the shortest stat holiday ever.

Recognition:

Clio - Silver, Fan Engagement

Canadian Marketing Awards - Bronze, Innovative Media

Webby’s - Nominee

AD/CW: Priyanka Bhullar/Madison Dloomy

ACD: Natee Likitsuwankool / Appanna Chetranda

CD: Ryan Lawrence

CCO: Steve Persico